No pun intended … however … words do say more than the letters that form them at times don’t they?

As many of you know I have been involved in the very practical side of internet marketing and affiliate sales for many years.  Running a successful business with my husband to sell nearly every type of product and service online since the 1990s – GOSH GASPs? Was the internet even invented in the 90s I hear many of you ask???

At times the work has been, if I am honest. the factory type hamster in a wheel kind of long hours, data manuipulation, database development and spreadsheet analysis. A far cry from the creative glamorous dot com image that is often bandied about.

Lately though I have felt that something has been missing. Coming from an academic background, first student, then undergraduate, then Postgraduate, qualified teacher and more recently University College lecturer the urge to read, think and analyse is now deeply ingrained.

So – a book has been purchased. Yes – an academic book!! After a few years away from that scene I have succumbed. With great expectation I look at the title: Creating & Capturing Value – Pespectives & Cases in Electonic Commerce by Garth Saloner & A.Michael Spence. A dated publication but non the less one to get my brain cells firing again I am sure.

I hate to admit it but I do feel an essay coming on!!

Watch this space (as they say – who ever ‘they’ are?) I’m off for a Sunday morning coffee and danish pastry as I settle down for a much looked forward to read.

Chat soon – thanks for popping by – now where’s my glasses?

Julie x